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Competitor-Proof Your Business Relationships
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March 4th, 2022, 1pm-2pm EST
Every distributor knows that the strength of their relationships is critical to making their numbers each year. The challenge for distributors is how to advance key relationships by making every interaction matter in the current hybrid business environment. Bestselling author and renowned sales trainer, Ed Wallace, shares a simple, repeatable process for turning acquaintances into respected advisor relationships in both live and virtual situations.
Based on Ed’s critically acclaimed book, Business Relationships That Last, participants will take away:
- How to create competitor-proof virtual relationships
- To uncover needs and advance relationships with strong discovery and qualifying questions
- How to establish a digital presence
- Approaches to create impactful value statements
- How to translate your benefits into the language of the customer
Bonus: All attendees will receive a digital copy of Business Relationships That Last.
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Friday, March 4th, 2022 at 1:00 p.m. EST
About the Presenter:

Ed Wallace
Managing Director, AchieveNEXT Human Capital
Ed consults with and speaks for corporations and associations across the globe with a client list that is a Who’s Who of Fortune 500 companies. He is the author of Fares to Friends, Creating Relational Capital, Business Relationships That Last, and his most recent the #1 best seller, The Relationship Engine. Ed was recently published in the Harvard Business Review. In addition, he is currently on the Executive Education faculty of Drexel’s LeBow College of Business and Villanova University’s Human Resources Master’s program.
https://www.linkedin.com/in/edwallace007/
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