Register Now! University of Innovative Distribution

Association Education Alliance (AEA), in cooperation with Purdue University’s Department of Technology Leadership and Innovation, is hosting its annual University of Innovative Distribution (UID) March 21-24, 2022, at the JW Marriott in Indianapolis, Indiana. The theme for the conference is “Distribute Innovation: Influence, Implement, and Integrate.” Known worldwide for excellence in education, it’s the only conference focused on the unique needs of the wholesale distribution industry.

A myriad of courses in six different tracks will be offered: sales, management, distribution strategy, leadership and professional development, marketing, and operations:

•Distribution Strategy: Courses in this track will help distributors evaluate performance and identify opportunities for improvement. In addition, learn how to grow profit by aligning your pricing structure with your company’s overarching goals to improve the bottom line.

•Leadership and Professional Development: Courses in this track will teach the skills needed to become effective leaders in a diverse workplace. Participants will learn how to respond to crises and economic disruption effectively and efficiently.

•Management: Courses in this track are intended to help managers build a culture of success—creating healthy work environments that encompass trust and respect. Learn how to identify gaps in productivity, successfully onboard and train new hires, and clearly define realistic expectations for the future.

•Marketing: Courses in this track will teach you how to become a more effective marketer—creating stories that resonate with your customers. Additionally, you will learn how to implement new and emerging sales and marketing technology to grow revenue for your company.

•Operations: Courses in this track will teach you how to build profitable operations and a well-rounded customer service experience. Move the needle on operational performance by learning how to select, implement, and apply technological advances that work.

•Sales: Courses in this track will teach you how to perfect your sales and negotiation skills. Learn the key elements of sales management, how to reach the right people with the right message, and how to implement effective go-to-market strategies.

What’s New in 2022:

• New Monday to Thursday format with six new speakers and fresh topics.

• A Welcome & Happy Hour session on Monday and a Closing Keynote session on Thursday.

• Two 90-minute sessions on Thursday morning with the option to pick two of the four topical presentations being offered.

• A dynamic Closing Keynote from renowned speaker Jeff Havens.

Mark your calendar for March 21-24 to take advantage of this valuable educational program. Register at and don’t forget to note HRAI as your affiliated trade association to ensure you receive the member rate!

Quick Access Links:

Program Schedule


Courses by Track

Hotel and Travel

If you have any questions or require assistance, please contact Lauralei Heggie at or 1-800-267-2231 ext. 264.

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