HRAI Webinar: Building audiences with HVAC video marketing
It’s a feed-scrolling, video-tapping, content-binging world. Is your HVAC company meeting customers on their digital turf? HRAI’s latest webinar from Reflective Marketing takes business owners through a quick course in creating video marketing that breaks through the noise.
“Video is such an important piece of the [marketing] puzzle,” said host and Reflective Marketing founder Krystal Hobbs. “So, how can you use video to get in front of people to connect better with potential customers and ultimately use that as a tool to help grow your business?”
Held on May 12, the free webinar provided tips on envisioning, planning, and creating simple marketing videos that catch attention and create leads. Whether creating content for TikTok, Facebook, Instagram, or company webpages, hosts Hobbs and Magdalena Posada, marketing coordinator with Reflective Marketing, showed how even the more “camera shy” or “tech averse” teams can use modern video channels to bring attention to their businesses. The pair also shared examples of effective HVAC marketing videos that blend humour, “talking head” insights, and “boots-on-the-ground” stories to achieve simple but attention-getting clips.
Watch the full webinar here.
Looking for tailored insights into HVAC business marketing? Reflective Marketing is offering a consultation discount to HRAI members. Scan the attached QR code to get started.
Back to Newsletters
