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HRAI Wholesalers Mission & Message Statements

Mission Statement

To serve The Heating, Refrigeration and Air Conditioning Institute of Canada’s (HRAI) wholesalers division membership and the Canadian wholesaler industry by providing high quality programs and services, and responsible representation to manufacturers, contractors, regulatory bodies and other key publics.

The HRAI wholesalers division is the national trade association of HVACR wholesalers who distribute heating, refrigeration, air conditioning, ventilation and associated products and services to indoor environment contractors and industrial users for the Canadian market. The association membership is serviced from the HRAI national office in Toronto, Ontario.

The division has more than 30 corporate members with more that 200 outlets across Canada.

Message Statement

Wholesalers division members are leaders in promoting integrated product delivery teams and are dedicated to advancing the quality and value of wholesale distribution in Canada.

Members have transformed wholesaling from the middleman providing warehouse space into the very specialized, high-tech marketing and distribution operation of today by working together to develop important standards and by embracing/refining new business ideas.

Members bring product to market in the most efficient way by providing:

Wholesalers division members are committed to ensuring product is made available in the most cost-effective, “total value” oriented way, offer regionally-established business centers staffed by those familiar with local markets, and offer one-stop shopping for indoor environment products and related accessories.

Members are committed to establishing productive and value-added relationships with the manufacturers and suppliers whose products they inventory and offer for sale. This relationship is based on a mutual understanding of the needs of the contractor and a desire to provide the best product to meet the particular performance requirements of each indoor environment system.

Wholesalers division members are partners with HRAI and the HRAI manufacturers division in an alliance that provides a common source for member services, and a forum to address issues and programs of interest to all three sectors of the indoor environment product distribution chain.